Despite the search step is important, It is even more crucial to know how to reach the influencers.
We are looking for cases manual, Instagram within itself or by groups, there are two options: email, that many are no longer available on the page itself, or direct message. How the information will be scattered on the platform, the advertiser will need to compile them to work more fluidly.
But when the search is made via agencies, contact and negotiation are made directly with the advisors of each influencer.
Knowing what are the ways to contact the influencers, it's time to actually create a relationship with them.
The influencers are, far beyond just that, content creators. Understanding the style of each one and give autonomy at the time of creation are fundamental to develop a good communication channel.
The horizontality in building a marketing strategy of influence is essential for a successful action. after all, no one better than the creator to talk about their own audience.
This is perhaps the most sensitive part of the hiring influencers and cause of many discussions. after all, if the profile is a microinfluenciador is logical that their compensation is small, of course? Wrong!
The issue of cost includes a number of variables: expenses that influencers have to produce content, the extent that they have, and engagement and interaction that the profile has.
Today much is said about thepayment methods influencers for, whether to transfer or route cache. But here's a question (and also a provocation): how you pay your bills?
As the influence of market moves and more professional more each day, The paymentonly by exchange ends up devaluing all sides - content creators, the influence of marketing market, advertisers and employee effort throughout this chain.
After all, the ideal is to understand all the variables for, from this, have a solid foundation of costs and compensation.