Unlike traditional publications on Instagram, which remain in the feed indefinitely, the Stories has a very particular intention: the possible moments of sharing (or stories) short and that appear highlighted to the followers of a particular profile.
In general, publications in the format Stories have similar length to the Snapchat rival, only 24 hours old. However, Stories Instagram also allows the creation of top stories, which are chosen by the users and are fixed in the profile, as traditional publications.
As in common feed, Instagram Stories allows the placement of photos and videos, a maximum of 15 seconds. One of the main differences between ordinary photos and posts on Instagram Stories is that the latter have a greater possibility of editing, as visual effects can be added, filters (which are also present in fixed publications), stickers, texts, among others.
O uso do Stories, therefore, possibility, easily and visually attractive, users to show for his followers facts of everyday life and coverage of live events (there is, inclusive, the possibility of transmission in real time, also known as livestreams).
With all these features, and the construction of such a robust mechanism, the Stories became the darling of users of social networks, Snapchat supplanting (Finally, para Mark Zuckerberg). E, like this, Facebook has made available metrics specific to the tool, making room for a new form of business.