Everyone has experienced that moment plot twist. One day you decided something to change your future, or that event which brought with it a significant change. What was your first step? That was the inspiration behind the campaign developed for Bradesco, in partnership with Publicis.
Bradesco is experiencing a new phase which aims to move people, transform life. To meet this, came the idea of holding the action focused on inspiring people through the sharing of its first steps. After all, sometimes it's just that push someone needs to say "I can too" and move on.
The campaign had at least 2 inspiring posts published on Instagram using a #MaisUmPasso. Posts illustrated true stories of 100 influencers recruited, who shared with the audience which moments they considered important and the first steps towards this new future.
When choosing influencers, They were taken into account five important pillars of Bradesco: Culture, Education, Sport, Family and Innovation. That is, selected profiles reflect, somehow, these values.