entertainment, Gastronomy


To present its Oikos line for a younger audience, Danone decided to challenge influencers to post as Oikos is an oasis in the most chaotic moments of life. A Squid, in partnership with Danone, developed #DesafioOikos which handled social networks and brought a more relaxed tone for the brand.

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+ the 882K
people reached
+of 1.6M
+ of 90
produced content

The challenge:

Develop an action challenging shape and act pyramid, where Mauro Nakada profiles (@mauronakada) and Thalita Meneghim (@thalitameneghim) challenged other influencers. The purpose of the dynamic was to generate buzz on social networks and ensure brand awareness.

The solution:

Assist influencers in creating entertaining content and at odd moments to show that Oikos is able to make even the most difficult moments in an oasis.

The success:

When working with a kind of "ripple effect", we can spread the idea: "Oasis in the middle of chaos" and the purpose of the brand to various audiences. altogether, 24 Contents were beyond the contractor - and all topped off mood. The content creation made four hands between influencers and Squid team helped secure creative publications to engage the public.


The campaign results were positive and impressive numbers, since we had over 1.6 M impressions and a representative range. "The high rate range shows that work with different types of influencers in one campaign can generate great results. Engagement is also noteworthy and proves that it was worth out of the box to jointly develop the content posted by influencers ", Mayara account Cristhine, Influencers Specialist da Squid.