Perhaps the most popular celebration in Brazil, the holiday is a long-awaited date not only for those who want to enjoy the fun as well as for many brands, that take advantage of this moment of relaxation and parties to get closer to your audience. Last year, CarnUOL the Festival celebrated its 5th edition with great performances from artists such as Claudia Leitte, Marilia Mendonça and Vintage Culture.
With an audience of 35 thousand people and great attractions, the CarnaUOL had the challenge to position itself as the pre-carnival better Brazil. The brand prides itself on authenticity and wanted to give visibility to the experiences offered by the most original way possible festival.
To enhance the festival's positioning, Squid invited 30 influencers with a mission to produce content for the festival to tell in detail the best times of CarnaUOL. Spontaneously, creators this team produced photos and stories that counted since the expectation for the party, passing by choosing the best look to the enjoyment with friends the best shows of the festival.
"It's always a challenge performing activations in CarnaUOL sized events, but the influencers always a lot of fun and this reflects in their engagement with the campaign and in the publications they do ", Simone has Loponte, our business team. It also stands as a differential proximity created between them and the UOL at events like the festival. "It's really amazing to see how this kind of interaction with the brand impact on the quality of content".
The Squid always stresses that the higher the influencers of the brand experience and closer the relationship between them, better-generated content campaigns. The CarnaUOL Festival is a good example of how a genuine interaction with the brand impact on results. From 120 programmed contents for action, the 30 influencers published almost 200. This large number of publications generated over 1,53 million impressions that impacted over 1,22 million people.
Our view of cases like CarnaUOL Festival is that brands have learned and increasingly invested in creating true experiences and working with microinfluenciadores emerges as the best way to tell these stories in an authentic and closely consumers.