Us United States, or Walmart existed 1969 e, today, It makes the list of the largest private employers in the country, heading the list with 2,3 million employees globally. The company started with performance of physical stores and, later, e-commerce.
No brazil, Walmart came 1995 with a store Sam's Club installed in São Caetano do Sul. E, "from there to here, We not stop growing ", as the company itself sets. And the Squid was selected to be part of this growth story, which today encompasses the total 471 gift shops 18 states and the Federal District. How do we help this climb? In partnership with influencers, and with the help of Isobar and NetCos agencies., We spread the message 24 new stores in the country, in addition to increasing the perception of online brand.
The action taken to Walmart aimed to spread the company's stores, inaugurated in Curitiba, Recife and Sao Paulo. For this, They were recruited influencers that would help give voice to the brand. For each action was taken a different selection of profiles.
The campaign included the production of content 77 Total influencers, being 13 for the actions that took place in São Paulo, 48 to Recife, e 16 to Curitiba. The action also involved publications via Facebook, beyond Instagram (which featured our Stories monitoring tool).
The action involved a lot of different influencers. Some of them have created content that went beyond just helping to announce the opening of stores, as the case of Marcia Souza, one of the influencers who participated in the campaign to Recife.