OMO
#MomentosQueMarcam
The OMO believes that all dirt has a story that will not let your life go blank. And it is not just a mark on your clothes. It is an experience that marks you and your family. Thereby, she decided to do an online campaign content creation and brand awareness to celebrate this family spirit.
THE SELECTION
selection process ofINFLUENCERS
GENERATED CONTENT
Created contentINFLUENCERS
THE CAMPAIGN
TV AND OTHER MEDIA
The OMO hand-picked the best user-generated contents (UGCs) and exhibited all content in commercial developed for broadcast TV.
Besides that, the best posts were also used in other media offlines, as advertisements in magazines and newspapers.
This is to humanize the brand. It brings out the best of people, praising those loyal customers who identify with the OMO and their values, and transform the brand communication with the positive buzz generated by engaging fans.
The challenge:
The amount of spontaneous generated content on social networks that has everything to do with OMO values is huge. But how to take advantage of this opportunity? Humanizing brand. After all, who better than the customers themselves to talk about the principles of OMO?
The solution:
With Influencers tool Squid, were activated and recruited 88 micro influencers that used in #MomentosQueMarcam 4 different photos to engage your fans and invite them to participate. In one month campaign, mobilization resulted in 5 thousand shared real stories and 1,2 more followers on Instagram da OMO. Besides that, all generated content approved and became available in the hot site of the campaign and used on TV.