Was 1972 the brothers Anderson and Jefferson Birman gave rise to one of the largest women's shoes from Brazil: a Arezzo. Today, the brand accounts for a franchise network with more than 350 physical stores scattered 180 municipalities in various regions of the country. In 2017, expanding its mission beyond the physical boundaries, Arezzo Group opened its online store, which was named Outstore.
The e-commerce came up with the intention of opening another channel through which their customers could buy products desire for big brands that make up the giant shoes (como AREZZO, Schultz and Ana Capri), with special discounts and with the same quality of physical stores.
Arezzo started, in partnership with Squid, the campaign "Believe, you will love!"To promote the new website of your e-commerce, as well as a promotion even more special discounts for this day. Using the influence of marketing, the brand selected 40 influencers to help her in this endeavor that had a special date to happen: Consumer Day, celebrated worldwide on 15 March.
Through the Squid platform, the Outstore created a timely action to convey your message and bring visibility to the site. The original intention was to boost the e-commerce sales through posts on Instagram of influential and, especially, Stories of - that were used to show how it worked the site for followers of the selected profiles. They were created custom vouchers for influencing distribute among his followers, each giving a discount on the value of the shoes that were already labeled with a discount offered in celebration of the Consumer Day.