A Revlon, American cosmetics brand founded in 1932 and in Brazil since 2008, now occupies the list of TOP 10 makeup brands in the world (Euromonitor data 2016) and it is recognized worldwide for its quality products.
The action in partnership with the brand was to produce an advertising campaign video #PassaOBatom, presenting strong and empowered women, inspiring other women.
Create an advertising campaign video in Brazil with real people and real stories, that celebrate the diversity and empoderasse women.
Our team of experts, with the help of our technology, identified profiles of strong and influential stories of overcoming. We came to the name of 5 influencers and they were asked to send a video telling your story. From this, they were recruited to be the stars of the advertising campaign.
In a second part of the action, other influencers were selected for, along with the 5 who participated in the video, receive a special kit of Revlon and posting a photo on your profile talking to another woman which they would lipstick, initiating a female empowerment movement.
In addition to the video advertising with enviable quality, the best result of the campaign was the message she left. "It was a spontaneous campaign, I was not looking for a product launch, but launch a concept. The influential felt very strong and loved to share that power with other women ", White has Lunardi Campos, the Squid business coordinator.
The content published by the influential reached over 150 thousand people and helped to spread the message of empowerment and strengthening the brand name in the Brazilian market. "I felt very happy to have the opportunity to share a bit of my story in a different dynamic . Mainly be next to women with the incredible stories and trajectories ", Ahadi told us Regianne, influencer who participated in the video.