Understand what each metric's profile on Instagram

18 the September the 2019

While working as influencer, whether in campaigns for brands or not, you will always find a number or metric that needs to analyze.

These metrics not only serve to measure the results of their work with brands, but also to understand your own audience and the interaction it with your content.

To examine them, you will be able to map out what works best in your profile and notice some demands of their followers who can spend to invest more. Therefore, the meaning listed below each of the metrics Instagram.

engagement (engagement)

It is the sum total of tanned (likes), Comments and saves posts. Already in stories, the number is formed by the sum of touches to return (tapbacks) and answers (replies)

impressions (impressions)

An impression is counted each time your post or content is displayed. Ie appeared in the timeline and then displayed again for the same user, they are accounted 2 impressions of your post, even if it was by the same person.

Scope (reach)

The range is defined by the number of people who were reached by each publication, that is, the number of unique people of the network saw that publication. On here, a follower saw the publication more than one time, It will be counted only once.

effective range

It is the scope of the publication (number of people reached form) divided by the number of profile followers. This number is not given automatically by Instagram, but is a calculation that many companies, inclusive a Squid, used to verify the effectiveness of profile.

engagement rate

It is the post engagement or story divided by the scope of the same. This calculation can be done individually for each publication, or an average of publications of a campaign. This number is not given automatically by Instagram, but is a calculation that many companies, inclusive a Squid, used to verify the effectiveness of profile.

Profile

Indicates the number of times users have entered specifically profile. This issue brings a sense of how many people were curious to see more than just a photo, or even how many people have chosen to access their profile to see specific information (as your contact, Address, etc).

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